Google Ereader App

Google, Apple Trying Hard To Win Mobile Internet War

According to various analysts, the mobile internet would be hot trend for the current year. It is assumed that people will surf more via their mobile handsets or netbooks. To encash the opportunity, various mobile vendors are offering their services to their users. However, after the introduction of Google’s Nexus One ‘superphone’ and Apple’s iPad, the two biggies confront each other in the mobile internet sector.

In the past, the relationship between Apple and Google had been very pleasant, but now are likely to start acting more like rivals. Both companies are trying to become the primary provider of such services, creating a confrontation between the search giant and the iPhone maker.

Apple: Leader in mobile internet services

Since the launch of its Smartphone iPhone and multimedia player iPod Touch, Apple is the undisputed number one in portable internet services. These devices come with well researched hardware and software back up to exemplify Apple’s approach.

And after the introduction of iPad in the market, Apple will seek to further solidify its leadership. With an initial price tag of $499, the tablet features LED-backlit 9.7” multi-touch display and supports Wi-Fi & 3G for connectivity. Further, the device will also support most iPhone apps. Users can access internet and watch HD videos on the iPad. Further, consumers can use it as computer, Ereader or more than a Smartphone.

Google: Finding new horizons

Google, the search giant is earning 95% from its ads business. But, now the company is eying on various other fields like music service, operating system, Smartphone business and netbooks. In 2007, the company had released its open-source free operating system Android to target mobile surfers. With the mobile operating system, Google wants extra clicks on its ads by selling devices based on Android.

In January, Google had launched its own branded smartphone with Android 2.1 platform, along with the free auto-navigation. With the new device, the company is introducing its own hardware to market for the first time. As the search giant has no hardware experience, it took the help of HTC for the production of Nexus One. With its 1 GHz processor, the device even beats the iPhone on graphics.

The company is also planning to introduce the enterprise version of Nexus One, which will have a hardware keyboard. Further, the new Android based devices from the software giant would put pressure on other mobile manufacturers that use Android platform. Various analysts suggest that the Google phone will be a iPhone killer, but its weak sales in the first month of release deny the claims.

Discussion

With the recent developments, it seems that the rivalry between the two biggies is heating up. Google wants to show what Android telephones can do, but with new advances like multitouch in its Smartphone, the company seeks to hive off Apple loyalists with its phone. To counter Google’s advances, Apple is also working on the fourth generation of iPhone and iPhone 4.0 operating system, which would include heap of new features.

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